Real estate projects
Project-level acquisition for a decision that takes months, not minutes.
Real estate inquiries are cheap to generate and expensive to waste. The work is matching a project to the right buyer, giving advisors context, and following up across a cycle far longer than a campaign report.
Situations we recognize
- 01
Lead volume is high and advisor time is consumed by unqualified conversations.
- 02
Campaigns advertise a project without the budget or timing context buyers need.
- 03
Availability changes faster than the advertising says.
- 04
Inquiries arrive with no advisor assigned, so the first response is late.
- 05
Viewings happen but are never linked back to the campaign that produced them.
- 06
Reporting stops at cost per lead, months before any sale is recorded.
Acquisition strategy
One project, one story, one qualified audience. Only information the developer has approved is advertised.
Project-specific campaigns
Location, product type, stage of construction and buyer profile define the message. A single generic campaign across a portfolio wastes both budget and advisor time.
Approved availability information
Prices, units and delivery dates come from what the developer has approved for publication. No invented listings, no live-inventory claims the systems cannot support.
Budget and timing qualification
Forms and first-response questions establish purchase timeframe, budget range and financing status early, because these decide whether a viewing is worth arranging.
Channel mix
Paid social for project discovery and audience building, search for active buyers researching a location or development, remarketing for buyers mid-decision.
Advisor and viewing workflow
An illustrative workflow shaped around long cycles.
Illustrative workflow- 01Inquiry recorded with project, unit interest, budget range and timeframe.
- 02Acknowledgment with the next step and who will make contact.
- 03Advisor assigned by project and availability, with the inquiry context attached.
- 04Viewing scheduled, confirmed and reminded.
- 05Post-viewing follow-up with approved documentation and a scheduled next task.
- 06Long-cycle nurture for buyers whose timeframe is months away, instead of marking them lost.
What we measure
- Qualified inquiries by project
- Viewings scheduled and attended
- Reservations
- Sales, when the developer records them back to source
- Advisor first response time
- Cost per qualified inquiry and per viewing
Qualified inquiry, viewing, reservation and sale are separate stages with long gaps between them. Any report that credits a campaign with a sale needs an agreed attribution rule, not an assumption.
Where AI can help a developer
Approved information and administrative coordination.
- Answering approved questions about location, typologies, common areas and delivery stages.
- Capturing budget range, timeframe and financing status conversationally.
- Proposing viewing windows and passing the request to the assigned advisor.
- Reminding buyers about scheduled viewings and pending documentation.
No pricing negotiation, no reservation confirmation, no legal or financing advice, and no presentation of unapproved availability as fact.
See the demonstrationEvidence and honesty
No property sale is guaranteed and no listing shown in a demonstration represents live inventory. Published results require the developer's permission and a recorded attribution basis.
Good fit
- An active project with approved commercial information
- Advisors available to respond and conduct viewings
- A CRM or record system where inquiries and outcomes live
- Realistic expectations about cycle length
- Budget appropriate to the project's price point
Real estate questions
Can you guarantee sales?
No. We can improve inquiry quality, advisor response time and viewing follow-up. Sales depend on price, product, financing conditions and your commercial team.
Can you show real-time availability?
Only if a system exists that can supply it reliably. Otherwise we advertise the approved information and state clearly that availability should be confirmed with an advisor.
How do we handle buyers who are not ready?
With a documented long-cycle sequence rather than deletion. A buyer six months out is not a lost lead.
Which number should we judge campaigns on?
Early on, cost per qualified inquiry and viewing rate. Sales-level attribution becomes meaningful once outcomes are recorded back to source consistently.
Review your project's acquisition
Tell us the project, the buyer profile and where inquiries stall. We identify three priorities from the information available.
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