Campaign
Traffic with the wrong intent, wasted search terms, no negative-keyword discipline.
Your ads bring in leads. Let's make them become customers.
We fix the three places where lead-generation campaigns leak money: the campaign, the page and the follow-up. Backed by a 60-day performance commitment.
What the audit covers
- Campaign structure and search terms
- Landing page and form on mobile
- Lead follow-up and tracking
Free for qualified accounts. 30-minute live review. You keep the findings whether we work together or not.
Step 1 of 2
10+ years · 200+ ad accounts · 59.6% lower cost per conversion (Google Ads, lead generation)
Where lead generation leaks money
Page
Slow on mobile, doesn't match the ad, form with too much friction.
Follow-up
Slow first reply, leads not tracked after the form, no view of which leads become sales.
How we work
- 1
Week 1
Audit and verified measurement
- 2
Weeks 2-3
Campaign restructure and landing page
- 3
Weeks 3-4
Lead follow-up flow (first reply, CRM log, booking)
- 4
Days 30-60
Optimization against the agreed metric
Results from lead-generation accounts
A selection of campaigns managed by Diego during his agency career, with their metrics and reference periods.
Google Ads · Lead generation
59.6% lower cost per conversion.
Recorded cost per conversion went from $344.76 to $139.41 between the periods shown.
January 2025 → 1–8 March 2025
Periods of different length. The comparison highlights cost per conversion; volumes do not represent equivalent intervals.
Google Ads · Landscaping
From 17 to 50 conversions, at a lower cost per conversion.
The account recorded more conversions at a lower unit cost across the two periods. 62.45% lower cost per conversion, according to the change shown in Google Ads.
1–22 Jan 2025 vs 1–22 Apr 2025
Comparison between January and April 2025. Conversions recorded in Google Ads.
These results come from accounts Diego managed during his agency work. Each business, budget and period has different conditions.
Works for any business that sells through enquiries
- Clinics
- Education
- Real estate
- Multi-location
- Home services
- Other(we assess it in the review)
60-Day Performance Commitment
For eligible accounts, we agree on one primary performance metric and establish its baseline before the work begins. If ROASCORE does not improve that agreed metric during the first 60 active days, we refund the management fees paid for that evaluation period.
Advertising spend, software, creative production, landing page builds and automation implementations are separate. Eligibility, measurement and responsibilities are documented before launch.
The protected metric is agreed in writing — cost per qualified lead or cost per booked appointment. Sales can't be covered when closing depends on your team.
Final eligibility and measurement terms are documented in each proposal.
Conditions of the 60-Day Performance Commitment
- Eligibility. The commitment applies only when ROASCORE confirms in writing that the account is eligible in the commercial proposal.
- Primary metric. Before work begins, ROASCORE and the client agree in writing on one primary performance metric, such as purchase ROAS, cost per purchase, cost per qualified lead or cost per booked appointment.
- Baseline. The comparison baseline is established using reliable and reasonably comparable historical data. For a new account without sufficient history, a specific target may be agreed in the proposal.
- Evaluation period. The 60 active days begin after measurement has been verified and the campaigns managed by ROASCORE are active. They do not automatically begin on the contract-signing date.
- Client cooperation. The client must maintain the agreed advertising investment, provide the required access and information, and approve necessary materials within the agreed timeframes.
- Material changes. The commitment does not apply if the client or another provider changes the campaigns without coordination, suspends the agreed budget, experiences material stock shortages or website outages, or substantially changes pricing, offers or commercial conditions during the evaluation period.
- Lead handling. For clinics and service businesses, the protected metric is the advertising or acquisition indicator agreed in the proposal. Sales, completed treatments and revenue cannot be covered when availability, response, attendance or closing depend on the client's team.
- Covered amount. Any refund is limited to the management fees actually paid for the covered 60-day evaluation period.
- Excluded costs. Advertising spend, taxes, software, third-party services, creative production, landing-page development, CRM work and automation implementation are not refundable under this commitment.
- Request period. A refund request must be submitted within ten business days after delivery of the final performance report. An approved refund will be processed within fifteen business days.
- One-time application. The commitment is available once per new client, advertising account or business unit unless ROASCORE agrees otherwise in writing.
- Performance context. The commitment does not constitute a guarantee of revenue or net profit. Advertising-attributed revenue and ROAS do not by themselves represent business profitability.
Who this is for
- Businesses investing (or ready to invest) at least the minimum monthly ad budget for their market.
- Teams that answer leads quickly.
- Owners who want measured results.
Who this is not for
- Anyone looking for the cheapest possible lead.
- Businesses that can't respond to enquiries within a day.
- Anyone who wants guaranteed revenue.
Who you'll work with
I'm Diego, founder of ROASCORE. For more than ten years I've worked in digital advertising and managed over 200 accounts during my career in agencies. You work with me directly, from the audit to the optimization.
Common questions
Is ad spend included?
No. Ad spend is paid directly to Google, Meta or other platforms and is separate from management fees.
How much should I invest in ads?
The minimum depends on your market: it is lower in Latin America than in Spain or the United States. The form shows the ranges for your country, and we confirm the right level on the call. Pricing is discussed on the call because it depends on the market and the type of business.
I already have an agency. Does this work?
Yes. The audit looks at your current account, page and follow-up. You keep the findings whether we work together or not.
How do you measure a qualified lead?
We agree on it together, in writing, before launch — for example, cost per qualified lead or cost per booked appointment.
What do you need from my side?
Access to your ad accounts and analytics, someone who answers leads, and quick approval of materials.
What happens after I apply?
If your account is a fit, you pick a time for the 30-minute live audit straight away. If not, we tell you honestly and share what to fix first.
Find out where your leads leak money.
Free for qualified accounts. 30-minute live review. You keep the findings whether we work together or not.