About ROASCORE
An agency built around one specialist and one connected process.
Paid Media & Conversion Systems — Every stage affects the return.
ROASCORE is led by Diego Montoya, who has spent more than ten years in paid media. Much of that work was delivered inside other marketing agencies, managing campaigns for their clients — e-commerce and fashion brands in Europe on the paid social side, and clinics and service businesses on the search and local acquisition side.
The pattern behind ROASCORE came from that work. Accounts rarely fail because of one bad campaign. They fail because the ad, the page, the follow-up and the measurement belong to different people, and nobody owns the space between them. That space is where the return disappears.
So ROASCORE is deliberately narrow: paid media, conversion experience, follow-up and measurement, treated as one connected system with a specialist responsible for how the parts fit together.
Work is delivered directly by Diego Montoya for a small number of clients, with collaborators added as capacity requires. There is no anonymous account-management layer between you and the person making decisions.
Diego Montoya on LinkedInWhere the name comes from
ROAS is the performance foundation: advertising-attributed revenue divided by ad spend. CORE is the connected commercial core — campaigns, pages, follow-up and measurement. Together they read as a score, but ROASCORE does not sell a proprietary rating, and ROAS is deliberately not described as profit or ROI.
Where we work
Remotely, in English and Spanish, with businesses in the United States, Australia, the United Kingdom, Ireland, Spain, Mexico, Chile and wider Latin America. ROASCORE has no local offices, no local teams and does not claim country-specific credentials it has not earned.
Working practices
Clear scope
What is included, what is not, and what costs sit with third parties — written down before work starts.
You own your accounts
Ad accounts, analytics, domains and data stay in your name. Access can be granted and revoked by you.
Documented decisions
Changes are recorded with the reasoning and the expectation, so performance can be discussed instead of guessed.
Accessible reporting
Reporting states its attribution basis and says plainly what it cannot prove.
Talk to the person who would do the work
Opens the scheduling page in a new tab. A booking is confirmed there, not here.