Experience
Over ten years in digital advertising and more than 200 accounts managed across Diego Montoya's professional career in agencies.
Diego Montoya on LinkedInA selection of campaigns managed by Diego during his agency career, with their metrics and reference periods.
Google Ads · Lead generation
Recorded cost per conversion went from $344.76 to $139.41 between the periods shown.
January 2025 → 1–8 March 2025
Periods of different length. The comparison highlights cost per conversion; volumes do not represent equivalent intervals.
Meta Ads · E-commerce
The ad sets shown recorded €3,405.85 in attributed purchases from €371.51 in spend.
31 October–6 November 2020
Historical result for the selection shown. ROAS reflects platform-attributed revenue, not net profit, and not necessarily the whole account.
Google Ads · Landscaping
The account recorded more conversions at a lower unit cost across the two periods. 62.45% lower cost per conversion, according to the change shown in Google Ads.
1–22 Jan 2025 vs 1–22 Apr 2025
Comparison between January and April 2025. Conversions recorded in Google Ads.
These results come from accounts Diego managed during his agency work. Each business, budget and period has different conditions.
Campaign structure, creative testing and the relationship between acquisition cost and each product's economics.
Search campaigns for clinics and service businesses, with form and call tracking.
Pages consistent with the ad, and measurement set up so you know what drives each result.
What the spend needs to achieve and how it will be measured.
Where the account, the page or the follow-up is holding results back.
Review the agreed metrics over clear periods and decide the next step.
Let's talk about your current results and the opportunities in your business.