Creative
Not enough testing, and fatigue sets in.
More ad spend shouldn't mean a higher cost per purchase.
Meta Ads acquisition and remarketing, creative testing and purchase-journey analysis for online stores, with a 90-day commitment on ROAS.
What the audit covers
- Account structure and audiences
- Creative testing and fatigue
- Tracking and attribution
- Purchase journey from ad to checkout
Free for qualified stores. Live review of your ad account: structure, creatives, tracking and purchase journey.
Step 1 of 2
10+ years · 200+ ad accounts · Particular experience with fashion brands
Why costs climb as you scale
Structure
Campaigns and audiences compete or are over-segmented.
Measurement
Platform-attributed revenue read as profit, purchase journey not analyzed.
What we do
- 1
Acquisition and remarketing
- 2
Creative and message testing (AI-assisted concepts when it fits)
- 3
Analysis of ROAS, acquisition cost and conversion
- 4
Landing and product-page improvements when needed
- 5
TikTok, Pinterest and Snapchat only when they fit
An e-commerce result
A selection of campaigns managed by Diego during his agency career, with their metrics and reference periods.
Meta Ads · E-commerce
9.17x ROAS in seven days.
The ad sets shown recorded €3,405.85 in attributed purchases from €371.51 in spend.
31 October–6 November 2020
Historical result for the selection shown. ROAS reflects platform-attributed revenue, not net profit, and not necessarily the whole account.
These results come from accounts Diego managed during his agency work. Each business, budget and period has different conditions.
90-Day ROAS Commitment
For eligible stores, we agree on purchase ROAS as the primary metric and set its baseline before work begins. If ROASCORE does not raise it by at least 20% within 90 active days, we refund the management fees paid for that period. Ad spend and other costs are not covered.
Final eligibility and measurement terms are documented in each proposal.
Conditions of the 90-Day ROAS Commitment
- Eligibility. Applies only when confirmed in writing in the commercial proposal.
- Metric and baseline. Purchase ROAS as reported in the ad platform with the agreed attribution setting; baseline built from reliable, reasonably comparable prior data. For a new account without enough history, a baseline or target is agreed in the proposal.
- Target. At least a 20% increase over the baseline, measured over the evaluation period.
- Evaluation period. 90 active days, starting after measurement is verified and the campaigns managed by ROASCORE are live.
- Investment level. The client maintains the agreed advertising investment level during the evaluation period; any change must be agreed in writing.
- Client cooperation. The client provides required access and information and approves materials within the agreed timeframes.
- Material changes. Does not apply if the client or another provider changes campaigns without coordination, or in case of material stock shortages, website outages, tracking changes, or substantial changes to pricing, offers or commercial conditions.
- Covered amount. Any refund is limited to the management fees actually paid for the covered 90-day period.
- Excluded costs. Advertising spend, taxes, software, third-party services, creative production, landing-page or store development and automation implementation are not refundable.
- Request period. A refund request must be submitted within ten business days after delivery of the final performance report; approved refunds are processed within fifteen business days.
- One-time application. One-time application per new client, store or business unit unless agreed otherwise in writing.
- Performance context. ROAS is attributed by the ad platform and is not net profit. This commitment is not a guarantee of revenue or profit.
Who this is for
- Stores already selling.
- Ad budget at or above the minimum for their market.
- Clear margins.
Who this is not for
- Stores with no sales yet.
- Anyone looking for guaranteed revenue or profit.
Who you'll work with
I'm Diego, founder of ROASCORE. For more than ten years I've worked in digital advertising and managed over 200 accounts during my career in agencies. You work with me directly, from the audit to the optimization.
Common questions
Do you work with Shopify?
Yes. We also work with WooCommerce and other platforms; we check your setup in the audit.
Can you improve campaigns that already work?
Yes. We first review what's working and only change what has a clear reason.
Is ad spend included?
No. Ad spend is paid directly to Meta, Google or other platforms and is separate from management fees.
What data do you need?
Access to your ad accounts, analytics and store reports, so we can see spend, purchases and the journey to checkout.
How do you measure success?
We agree on purchase ROAS as the primary metric and set its baseline in writing before work begins.
How do we start?
Apply with the form. If your store is a fit, you pick a time for the free ROAS audit straight away.
See what's pushing your cost per purchase up.
Free for qualified stores. Live review of your ad account: structure, creatives, tracking and purchase journey.