ROASCORE · Results-driven digital advertising

Spending on ads, but sales aren’t keeping up?

We help you win more qualified leads and grow your e-commerce sales with Meta and Google campaigns, pages that convert and proper sales follow-up.

I want better results See our experience →

Book a 30-minute conversation with Diego to review where you stand.

200+: Ad accounts managed over the course of Diego’s professional career.
10+ years: Of experience in digital advertising.
59.6%: Lower cost per conversion on one managed account.View comparison →

Experience running campaigns for businesses in these countries

Across Diego’s professional career, including his work inside agencies. We work in English and Spanish.

Colombia
Argentina
Mexico
Spain
Chile
Peru
Brazil
United States
United Kingdom

Your ad spend needs more than clicks.

We connect campaigns, pages and measurement so decisions are based on what really matters.

01
You pay for leads that go nowhere.
Forms and messages come in, but few become useful sales conversations.
02
Your store sells, but returns don’t improve.
You raise the budget and the cost of each purchase keeps climbing.
03
You don’t know what’s working.
You get reports, but not a clear view of what to change or what drives business.

Leads for your business. Sales for your store.

Lead generation

Get found by the right people.

We run campaigns that bring in enquiries and calls from people interested in what you offer. We work on search intent, message and page to improve lead quality and the cost of winning them.

Google Search and Meta Ads, depending on how your customers buy.
Landing pages consistent with the ad and the offer.
Tracking of forms, calls and sales outcomes.
Cost-per-lead optimisation and lead-quality review.

Experience with clinics, education, real estate and multi-location businesses. We assess other sectors too.

Clinics Education Real estate Multi-location

I want more qualified leads

Meta Ads for e-commerce

Grow your store’s sales with a solid advertising strategy.

Meta Ads is one of our core strengths. We combine campaign structure, creative testing, audiences and purchase-journey analysis to find ways to improve returns and scale.

Particularly relevant experience with fashion brands.
Acquisition and remarketing, depending on the account.
Ad and message testing.
Analysis of ROAS, acquisition cost and conversion.

TikTok, Pinterest and Snapchat join as extra channels when they fit the strategy.

I want to sell more online E-commerce page

Results that show our experience.

A selection of campaigns managed by Diego during his agency career, with their metrics and reference periods.

Google Ads · Lead generation

59.6% lower cost per conversion.

Recorded cost per conversion went from $344.76 to $139.41 between the periods shown.

January 2025 → 1–8 March 2025

Periods of different length. The comparison highlights cost per conversion; volumes do not represent equivalent intervals.

Google Ads screenshot, 1–8 March 2025: 41 conversions, cost per conversion $139.41, cost $5,715.92

Meta Ads · E-commerce

9.17x ROAS in seven days.

The ad sets shown recorded €3,405.85 in attributed purchases from €371.51 in spend.

31 October–6 November 2020

Historical result for the selection shown. ROAS reflects platform-attributed revenue, not net profit, and not necessarily the whole account.

Google Ads · Landscaping

From 17 to 50 conversions, at a lower cost per conversion.

The account recorded more conversions at a lower unit cost across the two periods. 62.45% lower cost per conversion, according to the change shown in Google Ads.

1–22 Jan 2025 vs 1–22 Apr 2025

Comparison between January and April 2025. Conversions recorded in Google Ads.

These results come from accounts Diego managed during his agency work. Each business, budget and period has different conditions.

The ad opens the door. Your page has to take the next step.

We design landing pages that keep the ad’s promise, explain your offer and make buying or getting in touch easy. Clear messaging, a careful mobile experience and measurement from day one.

01
Consistency between ad, offer and page.
02
Fast loading and mobile navigation.
03
Forms and buttons that are easy to use.
04
Tracking of the actions that matter.

More capacity to create. Better follow-up on every opportunity.

AI content to test new ideas

We develop concepts, scripts and visuals with the help of AI to test different ad messages and formats.

AI agents and sales automation

We design flows that answer first enquiries, organise contacts, support qualification and make booking easier — with a human stepping in when needed.

Integrations and scope are defined per project.

Explore sales automation →

Example flow

1Enquiry received
2First reply
3Logged in CRM
4Handed to the team

Tools in service of the strategy.

We choose and connect the platforms each project needs.

Platforms we use. No partnership or sponsorship implied.

Real experience behind every decision.

I’m Diego Montoya, founder of ROASCORE. For more than ten years I’ve worked in digital advertising and managed over 200 accounts during my career in agencies. My experience combines lead generation with growing e-commerce brands.

At ROASCORE I apply that experience to understand what’s holding your results back, prioritise the changes and measure how your business responds.

About Diego →LinkedIn

Google Ads Search Certification · issued 20 January 2025, valid until 20 January 2026.

Let’s find what’s holding your results back.

In a 30-minute conversation we’ll look at what you sell, how you’re investing and what you’d like to improve. With that context we can recommend a next step and see whether working together makes sense.

I want better results

01Your goals and current results.
02The main obstacles you’re running into.
03What we should look at in more depth.

60-Day Performance Commitment

For eligible accounts, we agree on one primary performance metric and establish its baseline before the work begins. If ROASCORE does not improve that agreed metric during the first 60 active days, we refund the management fees paid for that evaluation period.

Advertising spend, software, creative production, landing page builds and automation implementations are separate. Eligibility, measurement and responsibilities are documented before launch.

Final eligibility and measurement terms are documented in each proposal.

Conditions of the 60-Day Performance Commitment

Eligibility. The commitment applies only when ROASCORE confirms in writing that the account is eligible in the commercial proposal.
Primary metric. Before work begins, ROASCORE and the client agree in writing on one primary performance metric, such as purchase ROAS, cost per purchase, cost per qualified lead or cost per booked appointment.
Baseline. The comparison baseline is established using reliable and reasonably comparable historical data. For a new account without sufficient history, a specific target may be agreed in the proposal.
Evaluation period. The 60 active days begin after measurement has been verified and the campaigns managed by ROASCORE are active. They do not automatically begin on the contract-signing date.
Client cooperation. The client must maintain the agreed advertising investment, provide the required access and information, and approve necessary materials within the agreed timeframes.
Material changes. The commitment does not apply if the client or another provider changes the campaigns without coordination, suspends the agreed budget, experiences material stock shortages or website outages, or substantially changes pricing, offers or commercial conditions during the evaluation period.
Lead handling. For clinics and service businesses, the protected metric is the advertising or acquisition indicator agreed in the proposal. Sales, completed treatments and revenue cannot be covered when availability, response, attendance or closing depend on the client's team.
Covered amount. Any refund is limited to the management fees actually paid for the covered 60-day evaluation period.
Excluded costs. Advertising spend, taxes, software, third-party services, creative production, landing-page development, CRM work and automation implementation are not refundable under this commitment.
Request period. A refund request must be submitted within ten business days after delivery of the final performance report. An approved refund will be processed within fifteen business days.
One-time application. The commitment is available once per new client, advertising account or business unit unless ROASCORE agrees otherwise in writing.
Performance context. The commitment does not constitute a guarantee of revenue or net profit. Advertising-attributed revenue and ROAS do not by themselves represent business profitability.

Common questions

Can you improve campaigns that are already working?

Yes. We first review what’s working and only change what has a clear reason, prioritising what can move your results most.

Do you work with my kind of business?

We have experience with service businesses — clinics, education, real estate, multi-location — and with e-commerce. We assess each case in the first conversation.

Do you also help with e-commerce?

Yes. Meta Ads for e-commerce is one of our core strengths, with particularly relevant experience in fashion brands.

Is the ad spend included?

No. Media spend is paid directly to Meta, Google or other platforms and is separate from our management fees.

Can you build the landing page and content?

Yes, when the project needs it. Pages, content and automations are defined and quoted within the agreed scope.

How do we start?

Book a 30-minute conversation. We’ll review your situation and tell you what the next step would be.