Performance marketing · Measurement · Conversion
ROASCORE helps businesses improve customer acquisition through performance advertising, smarter measurement, conversion-focused websites, and automation built around real business outcomes.
Strategy before spend. Measurement you can trust. One agreed metric, documented before work begins.
Led by Diego · 10+ years in digital advertising · English and Spanish
Performance dashboard
Last 30 days
Attributed Bookings
312
+32%
Cost per Booking
$18.40
−27%
ROAS
4.6×
+18%
Growth trend
Weekly performance
Conversions
284 +32%
won via WhatsApp
Anonymized Client Data (Siblings Car Rental Curaçao Project Context)
What changes performance
Advertising tactics matter, but performance improves when media buying, tracking, landing pages, and follow-up work together. A strong campaign can’t rescue a page that doesn’t convert, and good results can’t be scaled if they aren’t measured correctly.
Campaign structure, audiences, creative testing and budgets built around the economics of your business.
GA4, Google Tag Manager and conversion events configured so decisions rest on reliable data.
Landing pages and websites that keep the ad’s promise and make the next step easy.
Faster, more consistent handling of enquiries so paid opportunities aren’t lost after the click.
Services
Four service lines, one commercial logic: spend where the return can be measured, fix what limits it, and scale what works.
Paid acquisition that’s judged on revenue, not clicks.
The problem: Spend rises while ROAS and acquisition cost drift in the wrong direction.
More qualified prospects at a cost the business can sustain.
The problem: Leads arrive irregularly, and too many never become customers.
Practical automation for lead handling and follow-up.
The problem: Enquiries wait for replies and the team re-types the same data.
Fast, clear pages built to convert paid traffic.
The problem: You pay for the visit, and the page fails to turn it into an opportunity.
Platforms and measurement
Google Ads
Capture intent
We capture existing demand through Search and use Google's broader campaign formats when they support the business objective.
Platforms we work with. No official partnership, certification or sponsorship is implied. Channels are chosen per project.
How ROASCORE works
Understand the business, existing campaigns, conversion journey, measurement setup, and commercial objectives.
Identify the highest-impact opportunities based on evidence, economics, and feasibility.
Implement the agreed strategy across the relevant campaigns, measurement systems, landing pages, or automation workflows.
Monitor performance, identify bottlenecks, and use reliable data to guide ongoing optimization.
Accountability
For eligible accounts, we agree one primary metric and its baseline before work begins. If that metric doesn’t improve in the first 60 active days, ROASCORE refunds the management fees paid for that period, under documented terms.
For eligible accounts, we agree on one primary performance metric and establish its baseline before the work begins. If ROASCORE does not improve that agreed metric during the first 60 active days, we refund the management fees paid for that evaluation period.
Advertising spend, software, creative production, landing page builds and automation implementations are separate. Eligibility, measurement and responsibilities are documented before launch.
Final eligibility and measurement terms are documented in each proposal.
A selection of campaigns managed by Diego during his agency career, with their metrics and reference periods.
Google Ads · Lead generation
Recorded cost per conversion went from $344.76 to $139.41 between the periods shown.
January 2025 → 1–8 March 2025
Periods of different length. The comparison highlights cost per conversion; volumes do not represent equivalent intervals.
Meta Ads · E-commerce
The ad sets shown recorded €3,405.85 in attributed purchases from €371.51 in spend.
31 October–6 November 2020
Historical result for the selection shown. ROAS reflects platform-attributed revenue, not net profit, and not necessarily the whole account.
Google Ads · Landscaping
The account recorded more conversions at a lower unit cost across the two periods. 62.45% lower cost per conversion, according to the change shown in Google Ads.
1–22 Jan 2025 vs 1–22 Apr 2025
Comparison between January and April 2025. Conversions recorded in Google Ads.
These results come from accounts Diego managed during his agency work. Each business, budget and period has different conditions.
I’m Diego, founder of ROASCORE. For more than ten years I’ve worked in digital advertising, managing over 200 accounts during my career in agencies, across lead generation and e-commerce.
Who ROASCORE helps
Looking to improve acquisition efficiency and scale what already sells.
Clinics, education, real estate and services that depend on qualified enquiries.
Who need measurement they can trust before deciding where to spend.
That want better conversion experiences or less repetitive follow-up work.
A 30-minute live session where we review your campaigns, tracking, page or store, and how leads or purchases are followed up. You leave with the two or three changes to prioritise.
Meta Ads, Google Ads (Search, Performance Max and YouTube), TikTok Ads, Pinterest Ads and Snapchat Ads, depending on where your customers are. Measurement is set up with Google Analytics 4 and Google Tag Manager.
Yes. Both are core service lines: revenue-focused acquisition for online stores, and qualified lead generation for businesses that sell through enquiries, calls or bookings.
Before work begins we agree one primary metric and its baseline — for example cost per qualified lead or ROAS — and verify tracking (GA4, GTM and conversion events) so the numbers can be trusted.
If there’s a good fit, we propose a scope, the metric we’ll be measured on and the next steps. If not, you keep the findings. There’s no obligation to hire ROASCORE.
For eligible accounts, if the agreed metric does not improve against its baseline in the first 60 active days, we refund the management fees for that period. Ad spend, software, creative production, landing-page builds and automation implementations are not covered. Conditions are documented before launch.
No. Ad spend is paid directly to Meta, Google or other platforms and is separate from management fees, which depend on the agreed scope.
Yes. We first review what’s working and only change what has a clear reason.
Let’s identify what is limiting your marketing performance, where the biggest opportunities may be, and what to prioritize next.
30 minutes · Free · No obligation