Leads that never answer
Volume looks fine, but many contacts are unreachable or not a fit.
Lead generation
Get more qualified leads — and turn more of them into customers.
We connect your campaigns, landing page, follow-up and tracking so you see which ads bring real opportunities, not just form fills.
30-minute live review of your campaigns, page and follow-up. No obligation.
Free · 30 minutes
What we review in your audit
- Campaign structure, search terms and audiences
- Landing page and form on mobile
- Speed and quality of lead follow-up
- Tracking from ad click to booked appointment or sale
10+ years in performance marketing · 200+ ad accounts managed
Sound familiar?
Cost per lead keeps climbing
You pay more each month for the same number of enquiries.
Demand comes and goes
Some weeks the phone rings, others it's silent, and planning is impossible.
Follow-up is too slow
By the time someone replies, the prospect has spoken to a competitor.
Opportunities slip through
Calls, WhatsApp messages and forms aren't logged, so nobody follows up.
No line from ad to sale
You can't tell which campaign produced the customers who actually paid.
How ROASCORE approaches lead generation
Lead quality is decided in three places: the campaign, the page and the follow-up. We work on all three and measure beyond the form, so optimization is driven by qualified leads and booked appointments rather than raw volume.
Intent-focused campaigns
Search terms, negatives and audiences tuned to people ready to enquire.
Pages that qualify
Fast mobile pages whose message matches the ad and whose form filters out poor fits.
Fast follow-up
A first-reply and logging flow so every enquiry is answered and recorded.
Offline signals
Qualified-lead and appointment data fed back so platforms optimize for quality.
Platforms and measurement
We use the channels where your customers search and scroll.
- Google Ads
- Meta Ads
- YouTube
- TikTok Ads
- Google Analytics 4
- Google Tag Manager
- Call & WhatsApp click tracking
- Offline conversion imports
How we work, step by step
- 1
Free audit
Live review of campaigns, page and follow-up.
- 2
Metric and baseline
We agree in writing — for example, cost per qualified lead or per booked appointment.
- 3
Tracking verified
Form, call and WhatsApp events checked before changes go live.
- 4
Campaign and page fixes
Restructure where needed and improve the landing page.
- 5
Follow-up flow
First reply, logging and booking so leads aren't lost.
- 6
Optimize
Weekly decisions against the agreed metric.
Results from real lead-generation accounts
A selection of campaigns managed by Diego during his agency career, with their metrics and reference periods.
Google Ads · Lead generation
59.6% lower cost per conversion.
Recorded cost per conversion went from $344.76 to $139.41 between the periods shown.
January 2025 → 1–8 March 2025
Periods of different length. The comparison highlights cost per conversion; volumes do not represent equivalent intervals.
Google Ads · Landscaping
From 17 to 50 conversions, at a lower cost per conversion.
The account recorded more conversions at a lower unit cost across the two periods. 62.45% lower cost per conversion, according to the change shown in Google Ads.
1–22 Jan 2025 vs 1–22 Apr 2025
Comparison between January and April 2025. Conversions recorded in Google Ads.
These results come from accounts Diego managed during his agency work. Each business, budget and period has different conditions.
Shown with client identifiers removed. Past results don't predict future results.
Who you'll work with
I'm Diego, founder of ROASCORE. For more than ten years I've worked in digital advertising and managed over 200 accounts during my career in agencies. You work with me directly, from the audit to the optimization.
60-Day Performance Commitment
For eligible accounts, we agree on one primary performance metric and establish its baseline before the work begins. If ROASCORE does not improve that agreed metric during the first 60 active days, we refund the management fees paid for that evaluation period.
Advertising spend, software, creative production, landing page builds and automation implementations are separate. Eligibility, measurement and responsibilities are documented before launch.
Final eligibility and measurement terms are documented in each proposal.
Commercial terms, plainly
- Ad spend is paid directly to the advertising platforms and is separate from management fees.
- Scope and fees are proposed in writing after the audit, based on your market, channels and the work required.
- Landing-page builds and automation implementations are quoted separately when needed.
- The audit is free and carries no obligation to hire.
Lead generation questions
What counts as a qualified lead?
We define it with you, in writing, before launch — for example, a reachable contact in your service area with a real need.
I already have an agency. Does this work?
Yes. The audit looks at your current account, page and follow-up. You keep the findings either way.
Can you guarantee sales?
No. Closing depends on your team. The commitment covers an agreed metric such as cost per qualified lead or booked appointment.
What do you need from my side?
Access to ad and analytics accounts, someone who answers leads quickly, and timely approvals.
Which industries do you work with?
Clinics, education, real estate, multi-location and service businesses that sell through enquiries.
Is ad spend included?
Ad spend is paid directly to the advertising platforms and is separate from management fees.
Book
Pick a time for your lead generation audit
Choose a 30-minute slot. If you can, have your ad account and recent lead numbers to hand.
- Campaign structure, search terms and audiences
- Landing page and form on mobile
- Speed and quality of lead follow-up
- Tracking from ad click to booked appointment or sale
Find out where your leads leak — and how to fix it.
In 30 minutes you'll see what's lowering lead quality and the first changes to make.